That means starting by building your brand guidelines and making all design choices with those guidelines in hand. When you’re able to bring lots of different branding components together, you start to build a strong, cohesive, consistent design. With intense competition from other mobile businesses, some pieces that can make your exterior stand out include distinctive truck doors, extremely detailed drawings & murals, and glasswork. People appreciate variation in size, shape, and color. To communicate your food truck’s identity to your customer, spend some time finding unique decorative pieces. You can also use rotating images and video clips to attract guests. For example, if you have a new featured item you can quickly add it to your screen through a computer. Digital signage is convenient because you can change the design of what’s displayed at any given time. Make Use Of Digital Componentsĭigital components can range from a digital menu to a logo or a sign. For example, Lets Do Yum Cha incorporated steel awnings over their window that contribute to their magenta and silver color scheme.Ī post shared by 🌈 Wailua Shave Ice 12. The shape of your awning is typically dependent on the layout and type of window you have on your truck, but most can be used to add lights or art - and add to your overall aesthetic. The food truck awnings also add a classic feel. Some food trucks even place another menu on the bottom of their awnings for ease. They can add character to your truck while providing shelter for your customers as they order. Don’t Forget Your AwningsĪwnings are an underrated but very effective food truck accessory. Set your team up for success by carefully positioning appliances in the most convenient spots, and consider using a commissary kitchen for prep work. List out the foot truck equipment used most often and make it the most accessible to your staff. Once you gain a crowd of customers because of your eye-catching exterior design, you should be able to keep up with their demand with organized appliances. The interior doesn’t have to be pretty, but it doesn’t hurt either! You also want your customers to be able to look inside from the window and see a clean, organized space. The interior design of your food truck needs to be designed to best aid your workflow. Maybe you’ve never been in the interior of a food truck but - spoiler! - they’re not very spacious. The most common sizes of food trucks are 14, 16, and 22 feet long. Optimize Your Organization in a Small Space In this article about food truck design, we’ll walk you through:ĭifferent design elements to add to your food truckĮxamples of real food trucks actively using eye-catching designsĪ post shared by Santo Domingo Taco Truck 3. One advantage food trucks have is that they don’t (typically) sit in one location. This can help a food truck generate brand recognition and repeat business wherever they are in the city.
It can also make a food truck easy to spot by customers as it moves from one location to another throughout the day.
A food truck’s exterior design can play a large part in attracting customers walking by. When it comes to food trucks, branding is essential, and one of the best ways to stand out from your competition parked next door is to have an outstanding food truck design.Īmbiance is different for food trucks, compared to full-service or quick-service restaurants. But how do you find - and keep - customers? Marketing and branding. Once your food truck is ready for business, you need to develop a strategy for attracting guests and generating repeat orders. After perfecting the recipes, nailing your food presentation, and choosing the right food truck name, you have to find the actual truck, outfit it with the right food truck equipment and hire a team to run it.
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